Executive · Coach · Co-creator · Connector
Justin Fife
Bridging the worlds of strategic technology sales and conscious leadership. Inspired by the spirit of Ubuntu — Umuntu ngumuntu ngabantu — I am, because we are.
Executive · Coach · Co-creator · Connector
Bridging the worlds of strategic technology sales and conscious leadership. Inspired by the spirit of Ubuntu — Umuntu ngumuntu ngabantu — I am, because we are.
A life of purpose and connection
With over two decades in strategic corporate technology sales and a deep calling toward conscious leadership, I walk the line where professional excellence meets personal authenticity — guided by the Ubuntu belief that we rise by lifting others.
Account Director at Broadcom (formerly VMware), driving digital transformation for enterprise clients through trusted advisory relationships and cross-functional team leadership.
View Career →ICF ACTP Certified through Creative Consciousness International. I help leaders and teams move from surviving to thriving through personal awareness and authentic connection.
Explore Coaching →I find value in what I do for others, not what they can do for me. My curiosity sparks every interaction, and I believe in the power of genuine human connection.
Learn More →Umuntu ngumuntu ngabantu
"I am, because we are"
This Zulu proverb captures the essence of Ubuntu — the belief that our humanity is inextricably bound to one another. It is the philosophy that runs through everything I do, from the boardroom to the coaching studio.
Why · How · What
I connect personally before connecting professionally and am always willing to lend a hand. A collaborator, not driven by positions of power — I find value in what I do for others.
Through persistence in pursuing objectives, excelling in complex technical projects, and bringing a fact-based grounding combined with emotional control — making decisions through logic, with calculated courage.
I enjoy connecting with thought leaders professionally and socially, allowing my curiosity to spark every interaction. Internationally mobile with dual UK/South African citizenship, I view the world through a lens of curiosity and optimism.
What others say
Justin is an astute heart-centred professional with a global perspective. He connects personally before connecting professionally and finds value in what he does for others. His internal enthusiasm is fuelled by being direct, patient, and factual — coaching others to their success.
Career Strategist · Top Voice for Careers in Africa
Creative awareness was an insightful programme which I am still thinking about and using in everyday life. Justin has an amazing ability to direct and lead conversation to extract the necessary tools for me to achieve my goals.
CA(SA), Tax Practitioner
Let's connect
Whether you're looking for a strategic technology partner, a leadership coach, or simply a meaningful conversation — I'd love to hear from you.
[email protected]