Strategic corporate technology sales
Two decades of building trusted advisory relationships, driving digital transformation, and leading cross-functional teams in enterprise technology.
My approach to sales
My role as a sales professional has always been to become a trusted advisor — helping clients create strategies that enable them to thrive in the digital era. I don't sell products; I build relationships and craft solutions that align business goals with technology capabilities.
At my core, I see myself as a translator. I sit at the juncture of business and technology — a space where many struggle to bridge the gap. In one direction, I translate business outcomes into technology solutions that genuinely deliver on those outcomes. In the other, I convert technology capability into business value that resonates with every stakeholder at the table. This ability to speak both languages fluently — and to move seamlessly between the two — is what makes the difference between a technology purchase and a technology transformation.
Through a cross-selling approach, I lead teams of resources that create customised solutions leveraging the power of software to create exceptional user experiences. My strength lies in this intersection of technical depth, business acumen, and genuine human connection.
Today's businesses demand new kinds of infrastructure, new delivery models, and entirely new processes and culture. My work is about sitting between these worlds — translating vision into reality and technology into value — alongside my clients.
What I bring to the table
Helping enterprise clients align IT initiatives with business goals through comprehensive digital transformation strategies.
Building and maintaining long-term client relationships through trusted advisory and exceptional service delivery.
Navigating complex enterprise sales cycles with persistence, strategic thinking, and cross-functional team leadership.
Deep expertise in cloud infrastructure, virtualisation solutions, and the evolving landscape of enterprise technology.
Leading diverse teams of specialists to deliver customised, integrated solutions for complex client requirements.
International experience across multiple continents, bringing cultural fluency and a broad worldview to every engagement.
The craft behind the practice
Great sales isn't instinct alone — it's a discipline built on proven methodologies. Over the course of my career, I've been trained in and delivered results through some of the most respected frameworks in enterprise sales.
Strategic and conceptual selling at its finest. Miller Heiman's frameworks taught me how to map complex buying organisations, identify key stakeholders, and build win-win strategies that create lasting client partnerships.
Situation, Problem, Implication, Need-Payoff. SPIN shaped how I conduct discovery conversations — moving beyond surface-level questions to uncover the real business impact and build compelling cases for change.
Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, Champion. MEDDIC provides the rigour I bring to qualifying and progressing complex enterprise opportunities with precision.
Anchoring every conversation in business value rather than features. Value Selling reinforced my natural instinct to translate technology capability into tangible outcomes that resonate with every stakeholder.
Teaching, tailoring, and taking control. The Challenger method gave me the confidence to bring bold insights to clients, challenge their thinking constructively, and lead them toward transformative outcomes they hadn't yet considered.
Gartner's own sales academy was instrumental in sharpening my ability to align technology strategy with business outcomes. It deepened my understanding of how analysts, buyers, and technology leaders think — enabling me to operate as a true translator between these worlds.
The journey so far
November 2023 — Present
Account Director
Leading strategic account relationships across Virginia, United States in a remote capacity. Focused on digital strategy, client services, and driving value through Broadcom's comprehensive portfolio following the VMware acquisition. Building on existing relationships to navigate clients through the transition while continuing to deliver transformative technology solutions.
August 2022 — November 2023
Enterprise Client Executive
Served as a trusted advisor helping enterprise clients create strategies to thrive in the digital era. VMware's comprehensive portfolio of virtualisation and cloud infrastructure solutions provided the foundation for crafting customised solutions that addressed the full spectrum of digital transformation needs. Led cross-functional teams through complex sales cycles.
January 2022 — June 2022
Head of Sales
Led sales strategy for the premier global upskilling, career-pathing, and talent supply platform. Thrivin connects employers, employees, career seekers, training organisations, apprenticeship providers, and career mentors in a global technology ecosystem — creating top-tier talent for high-impact business growth.
September 2021 — June 2022
Head of Sales
Drove sales for People Acuity's "power skills" programmes, delivered in 58+ countries over 12+ years. These solutions — available online, live/virtual, or in-person — create a magnet for top talent, ignite engagement, and foster high performance. The programme helps individuals and organisations move from surviving to thriving in a complex marketplace.
August 2015 — Present
Global Leadership Coach
Coaching individuals and teams to become better leaders. Supporting people to empower their teams rather than enforce behaviour through management. The more effective a leader becomes, the stronger their interpersonal relationships — built on personal awareness. Helping team leaders learn how to lead instead of manage, so that leadership feels fulfilling instead of frustrating.
Foundations
Cape Peninsula University of Technology
1994 — 1997
University of Cape Town
2015
Creative Consciousness International
June 2020
Global Team Coaching Institute (GTCI)
October 2021
Let's explore what's possible
Whether it's a strategic technology partnership, a consulting engagement, or simply a conversation about digital transformation — I'd welcome the connection.
Let's Connect